If you’re one of those people who are unhappy with your body weight or the look and feel of your body, then don’t despair.

The really important thing to remember if you’re in this situation is that:

a) you’re not alone (definitely!);

b) you can do something about it (definitely!) and,

c) everyone is different.

We don’t all need to look like a supermodel, we just need to feel happy in ourselves and in our bodies.

To start with, it helps to be able to understand that your body is still pretty much in caveman mode when it comes to food. Whilst this analogy is sometimes frowned upon in some academic circles, the fundamentals of eating are pretty much the same as they were many hundreds of years ago. It’s only in relatively recent times that food has been in abundance and our bodies just haven’t caught up with this fact from an evolutionary point of view.

In the old days, food wasn’t that tasty (it’s hard to believe our caveman ancestors had gourmet meals and they certainly hadn’t been tempted with a Starbucks blueberry muffin!).

At the end of the day, all the body cares about is survival and that means managing it’s food input in what it perceives to be the most valuable way. It extracts nutrients from the food we eat, converts it primarily into glucose and then distributes it to all the body cells for energy. If the supply of food is greater than required for day-to-day activity, the body (unfortunately!) won’t get rid of the excess but will store it in fat cells “for a rainy day”…remember, the body is always in survival mode.

If there’s an interruption in that regular supply, then the body will issue a “lock down” and will do whatever it can to conserve those nutrients…in fact, it will go as far as break down muscle tissue rather than use up fat supplies if it can. It will also impose an activity ban to try and conserve energy (which is why so many people feel sluggish and tired when they go on a diet). In fact, the body will do everything in its power not to lose weight as long as it perceives there is an impending famine.

Armed with this information, going on a short term calorie restricted diet is the worst thing you can do if you want to lose weight permanently. Sure, you can override the body’s survival mechanisms for a short time and lose weight (but it’s SO hard!) but what happens when you stop? The body thinks “great, no more famine, but let’s store as much fat as we can for the next one”.

It’s an endless cycle.

To lose weight effectively and then keep it off, changes have to be small and subtle…so the body does not really notice any difference. And these changes have to be applied to not only what you eat but how and when you eat it. By adapting your lifestyle and behaviour towards food and drink, you are imprinting super quick evolution on yourself.

Combine this with getting more active and you’ll literally be teaching your mind and body that this is the way life is now and this is how you are going to live it.

Once you get the balance right, then you’ll reach your optimum body weight and fitness and stay there – literally for the rest of your life.

New In 90 has lots more help and advice, and it’s specific plan will show you how to undertake this actual process over a 3 month period.

If you are not prepared to invest 90 days and really change things, then you’re probably not ready. But next time you start eyeing those diets…make sure you re-read this blog!

Good luck!

The New In 90 team.

New In 90 has been specially designed for people who want to lose weight and get fit FOR GOOD. It works by gradually changing your daily habits and routines so that you eat less and exercise more – leading to long term weight loss and improved fitness.

Download it now from the app store and get started TODAY.